Why Phrase: our mission

Listening to public opinion and establishing a dialogue that involves all stakeholders is the foundation of conscious and informed decision-making. In the interest of everyone, and especially of businesses.

Today we live in an era of disintermediation and media fragmentation, where information spreads across a multitude of channels and formats. Social media, podcasts, newsletters, video platforms, and traditional media in transformation. It is a complex era, in which, thanks to the internet, a global public opinion is emerging for the first time.

At Phrase, we create public advocacy projects based on data, content, and information. We help our clients understand and engage in public debate consciously and credibly, contributing to the formation of opinions that influence key decisions.

Starting from advocacy, it is possible to build a healthy and constructive relationship with institutions and other stakeholders. Because it's no longer just about "making yourself heard," but about contributing to the construction of an informed, transparent, and inclusive public debate.

Today, communication is increasingly part of the decision-making processes of institutions and businesses. The choices of policy makers are often shaped—or at least guided—by the public’s instant perception, fueled by fast-moving streams of information. Understanding and managing these flows is essential for any company that wants to play an active role in the context in which it operates. Being informed, but above all able to identify emerging trends and interpret them strategically, means being able to anticipate, adapt, and influence.

At the heart of Phrase is Mediatrends, the magazine-observatory dedicated to innovation in communication and the analysis of global public opinion formation processes. A unique advantage that, combined with the experience and network of The Story Group, of which Phrase is a part, makes Phrase a reliable partner for brands and companies that want to understand, engage, and influence.