Phrase Consulting

Listening to public opinion and establishing a dialogue with all stakeholders
is the foundation of conscious and informed decision-making.
In the interest of all, from businesses to citizens.

That's why Phrase was created

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Our goal is to help brands, businesses, and organizations
take part in shaping opinions and perspectives
within the public sphere.

Creation and implementation of advocacy projects

We support companies, brands, and organizations in defining and implementing effective
advocacy strategies. With a focus on institutional relations and public affairs, we build a
structured and ongoing dialogue with public and private stakeholders at local, national, and
international levels.

Development of public and political communication strategies and plans

We design campaigns and integrated communication plans for public, political, and
institutional entities, aiming to strengthen their visibility, positioning, and ability to engage
public opinion.

Corporate communication consulting and services

We support companies, brands, and organizations in developing integrated communication
projects, including those aimed at promoting environmental sustainability, social responsibility,
diversity & inclusion, and good governance practices, enhancing the positive impact generated.

Analysis and reporting services

We provide customized analyses on media, political context, regulatory frameworks,
institutions, and target audiences. Our reports help guide strategic decisions by identifying
emerging trends.

Research projects in collaboration with universities and research institutes

We design and coordinate targeted and ongoing research projects in collaboration with
national and international universities and research centers. We combine scientific rigor with
operational relevance to generate useful and applicable knowledge.

Organization and promotion of initiatives of general interest

We design and implement events, round tables, workshops, exhibitions, festivals,
presentations, and education-related initiatives to stimulate public debate, foster dialogue
among different actors, and strengthen ties with territories and communities.

Recruitment in communication, institutional relations, and public affairs

We assist organizations and companies in recruiting and selecting profiles in communication, institutional relations, and public affairs. We identify candidates who bring up-to-date skills, strategic vision, and relationship-building capabilities.

Our assets

Phrase was born in December 2024 from the meeting between Mediatrends, the magazine about communication innovation,
and The Story Group – Born to tell your story, one of the leading Italian corporate and brand communication service groups,
with dozens of successful case histories to its name.

Editor of